R. Shawn Martin: 100 Most Influential People in Healthcare 2024

Martin has served as the head of the association since 2020. His most recent accomplishments include transforming AAFP’s clinical education offerings into a centralized hub and learning management system, scheduled to launch next year. He has also restructured AAFP membership to bring in new-to-practice family physicians at a lower membership dues, a move that is expected to boost AAFP’s ranks among earlier-career primary care practitioners and make critical resources more readily available. For example, Martin negotiated a benefit that provides no-cost disability and life insurance to every third-year family medicine resident in the U.S. He has championed professional development among AAFP staff: The organization launched a program this year to foster vital leadership skills among all managers. He additionally introduced a revamped employee performance assessment program to align individual and strategic goals.