2022 Healthcare Marketing Impact Awards Northwell Health - GERD (Heartburn and Reflux)

Campaign: GERD (Heartburn and Reflux)Agency/Firm: Northwell Health AgencyClient: Northwell Health The goal of this campaign was to let the target demographic know about Northwell Health’s Heartburn and Reflux Program, which is dedicated to diagnosing and treating the condition of heartburn and reflux disease, or gastroesophageal reflux disease (GERD). This lead generation campaign launched in September 2021, targeting those who had a likely interest in or need for GERD care, and was extended into 2022. By June 2022, it had led to more than 9.5 million impressions and more than 1,000 conversions.