2021 Healthcare Marketing Impact Awards HCA "Behind the Mask"

Campaign: Behind the Mask Agency: N/A Client: HCA Houston Healthcare HCA Houston Healthcare developed a COVID-19 campaign to sustain its nursing workforce. The system tapped local partnerships, media and digital channels to share stories of protective masking and nurses’ commitment and courage. The campaign’s YouTube videos generated more than 1,700 views for a view rate of more than 56%. Workforce stories come alive through a blend of video, social media, print and digital advertising, and media partnerships.