2017-Healthcare-Marketing-Impact-Awards-blr-further

Campaign: There's a Gap that Exists in ArkansasClient: St. Bernards Healthcare This campaign was designed to bring attention to the juxtaposition of the promise and the poverty that exists within the hospital's coverage area. The primary goal was to share information about St. Bernards' commitment to the region. To reach both external and internal audiences, St. Bernards used a wide variety of media, including video for internal audiences, print ads for both internal and external audiences, radio spots playing off the video, This campaign was designed to bring attention to the juxtaposition of the promise and the poverty that exist within the hospital's coverage area. The primary goal was to share information about St. Bernards' commitment to its communities. To reach multiple audiences, St. Bernards used a wide variety of media, including video for internal audiences, print ads for both internal and external audiences, radio spots playing off the video, internet and intranet and social media-specific graphics to reach consumers in a wide age range, everything from millennials and Gen Xers to baby boomers. Client Location: Jonesboro, Ark.